Stop the Scroll: Creative Strategy in Social Media

Fans want more. With an over saturation of online content available, basic social updates no longer work. Fans want to know artists, to understand them & to be wowed. How do you actualize an artist’s creative vision, giving insight into their music & lifestyle, while keeping engagement up & supporting marketing messages? Learn how to make a creatively driven social strategy that breaks the creative norm. Gain tips on how to #stopthescroll & deliver campaigns that keeps fans coming back for more.

 

SXSW 2018
Music Industry Workshop
March 16, 2018, 4:30-6:00pm
Presenters: Kelly Ford & Deana Cosper (WMA)

Listen to the Presentation:

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Presenters

Kelly Ford
Senior Designer

Deana Cosper
Head of Social, US

 
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